Data Driven Outreach

zgm | Health
Where Intelligence Meets Healthcare Communications
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Speak to your physicians and referral networks like never before.

Inspire patients and families to live and love your brand.

With more than 20 years experience in health care brand strategy, ZGM Health uses data-driven, customized brand communications to build more meaningful and profitable relationships with the audiences who matter most to you.

Bring us your challenges and experience how intelligence makes branding more interesting and effective in today’s healthcare landscape.

ZGM Leadership

What we'll do for you !

AUDIENCE INTELLIGENCE

Gain a stronger understanding of your audience segments and their behaviors with access to the largest, most comprehensive provider and practitioner-level data.

STRATEGY

Determine the most effective ways to reach your audiences in today’s dynamic healthcare environment. Allocate appropriate spends for each segment along with the appropriate marketing approach.

SMART BRAND

Build the brand communications to engage your audiences. Manage your brand reputation thoughtfully, influencing how you resonate, sound and are perceived.

HOSPITALS AND ASCs

Knowing your splitters, loyalists and where referral leakage is happening is a necessity for successful growth.  Acting on this knowledge is just as important.  ZGMHealth™ develops high impact outreach programs driven by medical claims data on physicians and patients.

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Deploy Marketing Strategies to Leverage:

Versatility

data – driven segmentation and outreach programs for both physicians and consumers

Tenacity

identifying and reducing splitting behavior by affiliated physician and discharge planners (PAC)

Solutions

understanding and correcting referral leakage upstream at the family practitioner level

Longevity

build strong outreach programs for brand awareness, engagement, affinity and loyalty

CONTINUING CARE

Know exactly which facilities and doctors are referring patients to you and where you are losing patients to your competitors…with volumes attached.  Knowing the data behind your referral leakage is a necessity for successfully growing your business. Acting on this knowledge is just as important.

ZGMHealth™ develops high impact outreach programs driven by medical claims data on physicians and patients.

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Deploy Marketing Strategies to:

Tracking

track patients from hospital and LTC discharge into multiple post acute care settings

Identification

identify the largest sources of referrals and leakage

Strengthening

build strong outreach programs for brand awareness, engagement, affinity and loyalty

work

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Let’s Start Your First Project

Contact us today to know more about using audience intelligence to improve physician communications, increase revenues and build better healthcare experiences.

201 S. Tryon Street
Suite 525
Charlotte, NC 28202

contact@zgmbrand.com
704.333.5500